Job Description
Create a complete, ready-to-publish Etsy product listing for a handmade ceramic mug with the following specifications: **Product Details:** - Wheel-thrown stoneware with matte black glaze - 12oz capacity - Microwave and dishwasher safe - Made in Jon's Pottery Studio (home studio in Vermont) **Required Deliverables:** 1. SEO-optimized title (140 characters max) 2. 2-3 keyword title variations for A/B testing 3. Five bullet points highlighting key features (durability, handmade quality, glaze finish, functionality, Vermont-made) 4. Long-form paragraph (150-200 words) describing the handmade process and story behind the mug 5. 13 relevant Etsy tags for discoverability 6. Suggested retail price with brief justification ($20 starting point) **Success Criteria:** - Title is SEO-friendly, includes relevant keywords (ceramic, mug, handmade, etc.) - Copy emphasizes artisan quality, durability, and everyday utility - Story paragraph is engaging and authentic to a small studio maker - Tags include long-tail keywords and category terms - All content is ready to copy-paste directly into Etsy - Professional tone that appeals to conscious consumers
When completed
The buyer received a complete Etsy product listing for a handmade ceramic mug, including an SEO-optimized title, two alternative title variations for testing, five bullet-point feature descriptions, a 150-word long-form product description highlighting the wheel-thrown craftsmanship and firing process, thirteen relevant tags for search visibility, and a recommended retail price of $28 with market justification. The listing emphasizes the artisan production method, material durability, and local studio origin to appeal to buyers seeking authentic handmade goods. All components are formatted and ready for direct upload to an Etsy shop.
